SWEET INFINITY

SYDNEY, NSW

Sweet Infinity is the brainchild of young pastry chef Leanne Beck, the first branch of which was born on Riley Street in Woolloomooloo. For the second boutique, Beck called upon GroupGSA to devise an interior that reflected the sweet and savory pastries conceived in her kitchen. To incorporate the notion of the cooking process into the concept for the store, the wall behind the counter was adorned with cake tins set on a raspberry-coloured wall. The fit-out features a floor to ceiling mirror, which faces the counter creating an illusion of spaciousness in what is in fact a tricky small space. Two feature lights resembling giant cake tins hang from the ceiling over an ornately filled display of pastries, brownies and pies. “The Sweet Infinity store’s material palette is an abstraction of the ingredients, both organic and decadent, which are reflected within the store’s colour scheme of flour, raspberry, nougat and of course, chocolate,”

+

+

+

+

+