Betashares HQ

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Elevating Workplace Design Excellence: A Visionary New Headquarters

Elevating Workplace Design Excellence: A Visionary New Headquarters

Betashares is a leading Australian fund management firm that serves thousands of advisers and over one million investors. They engaged our Workplace and Commercial team to design their 6900m² headquarters in Sydney as a modern, forward-thinking workplace to enhance employee experience.

With Betashares’ rapid expansion in the local market, the brief called for a sophisticated, future-ready workspace—one that supports the company’s current needs while allowing for seamless growth, both physically and through enhanced business operations. The design fosters dynamic, team-oriented environments, enabling adaptability as the company evolves.

The design is characterised by a refined natural palette that blends warm, earthy tones with elegant finishes, fostering a sense of comfort and sophistication. Thoughtfully curated materials, textures, and colours soften the building’s industrial feel and creates an inviting environment to encourage focus, collaboration, networking, and team building.

Lead designer and Associate Director Jessica Margiotta says, ‘The interplay of natural light, biophilic elements, and contemporary design features creates a dynamic yet grounded space that promotes creativity without sacrificing practicality.’

A central aspect of the design is incorporating spacious, versatile, and relaxed professional entertainment areas. These spaces are functional, encouraging interaction and fostering connections among clients, staff, or guests. They are well suited for both casual gatherings and more formal events.

Another notable feature is the Content Creation Room, a dedicated space to support Betashares’ high-quality, in-house content production requirement. This room is equipped with state-of-the-art technology and offers an adaptable environment where content can be easily created, edited, and finalised. The room’s design ensures that it is both functional and flexible, allowing it to be used for various purposes, from video production to creative brainstorming sessions.

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A standout feature of the design is the interconnecting staircase, originally conceived by our team in a previous project. It also serves as a testament to Betashares’ commitment to sustainable practices—a core value embedded in their business and investor commitments.

Now reimagined, the staircase has been meticulously refined with warm timber handrails, set amongst a neutral base palette, and striking accents, seamlessly integrating with its surrounding spaces. Thoughtfully positioned to the side, it serves as both a physical and visual anchor for workplace connectivity. By preserving clear sightlines between floors and strategically activating key collaboration zones, it enhances staff interaction, fosters cross-team engagement, and strengthens overall workplace connectivity.

This design choice reinforces Betashares’s open and collaborative culture and encourages a natural flow of communication throughout the company.

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"Every element, from an expansive entertaining area for clients to a home-inspired kitchen that nurtures community, has been crafted to empower employees and foster an environment where ideas flow freely. It’s more than an office; it’s a space that reimagines how people work and thrive together."

"Every element, from an expansive entertaining area for clients to a home-inspired kitchen that nurtures community, has been crafted to empower employees and foster an environment where ideas flow freely. It’s more than an office; it’s a space that reimagines how people work and thrive together."

National Interior Design and Principal, Liam Higginbotham

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Client

Betashares

Location

Gadigal Country

Sydney, NSW

Key Facts

3,800 SQM

Discipline

Interior Design

Studio

Sydney

Collaborators

Builder: MPA Project Managers: Generate Property Group Services Engineers: Aston Structural Engineers: TTW Acoustics: E-Lab

Photography

Rusty Crawshaw

Nominated Architect:
Lisa-Maree Carrigan NSW ARB 7568