Maude Street Mall Redevelopment

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An award-winning project which transforms a regional community through its urban experiences.

An award-winning project which transforms a regional community through its urban experiences.

Maude Street Mall re-development in regional Victoria, showcases the benefits of community engagement, design thinking and ShadeSmart design.

As part of the Shepparton CBD Revitalisation Project, Maude Street’s precinct redesign supported plans for social and economic growth across the region. Activated by a new vehicle and pedestrian plaza, Maude Street Mall has now become accessible to shoppers, retailers, tourists and event visitors – by vehicle and foot.

Working with economists, engineers and through community consultation, the design was enhanced to support economic growth. A one-way, low-speed road was introduced southbound from Fryers Street to the High Street. Supported by two sides of on-street parking, including designated disabled bays and loading bays for local businesses.

The project aimed to create a Civic Landscape that would be a hub for the community while also serving as a catalyst for economic growth in the region. This project required a high level of coordination between various sub-consultants and stakeholders, as well as extensive community engagement to ensure that the final design met the needs and desires of the community.

One of the key elements of the project was the use of innovative design solutions that drove the project towards a future-proofed outcome with economic and environmental sustainability at the heart of every design decision. Group GSA and the sub-consultant team, especially the economists, worked tirelessly to ensure that the project was not only a public open space from a social perspective, but also considered the future economic growth that the design decisions would have moving forward.

Paying tribute to the Goulburn River, pavements patters were designed to depict the flow of water. And where possible, established trees were preserved and new mature trees were planted. Movable modular street furniture, shelters with solar panels, CCTV, audio and lighting were also planned to create a suitable and enjoyable space for community activation. Set back from the road, a new playground was installed to accommodate play from children of all ages.

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Shepparton, located in Regional Victoria, is known for its hot and sunny climate, which can result in high levels of UV radiation exposure.

In response to this need, Group GSA and the Greater Shepparton City Council worked together closely in the ‘Maude Street Redevelopment’ Project to ensure that significant shade opportunities were incorporated into the design. This was done to provide safe zones for the community and visitors from natural elements including sun and rain. The central shelters that have been constructed include solar technology, allowing for the capture of energy for community use purposes.

Throughout the project, a variety of shelter opportunities have been provided to promote the use of the civil landscape throughout all weather conditions. The incorporation of shade structures, including pergolas and trees, not only provides protection from the sun but also enhances the aesthetic appeal of the area. These shaded spaces also provide opportunities for social interaction and outdoor activities, making the area a more vibrant and welcoming place.

Overall, the need for shade in the Shepparton area is critical to ensuring the health and wellbeing of the community and visitors. The Maude Street Redevelopment Project has successfully incorporated significant shade opportunities, ensuring that the area is safe and accessible for all.

Client

Greater Shepparton Council

Location

Yorta Yorta Country

Shepparton, VIC

Key Facts

7,135 SQM

Discipline

Landscape Architecture

Studio

Melbourne

Awards

2023 - Maude Street Mall Redevelopment - AILA VIC ShadeSmart Award

Collaborators

Jarvis Delahey Contractors Infrastructure Solutions (Civil) One Mile Grid (Traffic) NDY Lighting (Lighting and Electrical) City Green (Strata-cell Supplier) Wilde & Woolard (Quantity Surveyor)

Nominated Architect:
Lisa-Maree Carrigan NSW ARB 7568