The building is visually attractive and interesting from afar, as well as exciting and attractive at street level. The design target was "quality, not quantity."

This building has an iconic quality and is readily recognizable from a distance. It offers a range of accommodations with individual identity and privacy, but with an overall design theme to link and give a feeling of substance and power.

This iconic building will generate a new and exclusive area along the Nha Trang Beachfront and will attract a more discerning clientele with an eye for quality and privacy.