Vietnam’s burgeoning economy and increasing affluence are fuelling a demand for sophisticated living experiences, and branded residences are emerging as a prominent trend. These residences, affiliated with renowned hospitality brands, offer a unique blend of luxury, service, and investment potential. These residences are redefining the concept of home, particularly for discerning buyers seeking a lifestyle of unparalleled comfort and exclusivity.
Branded residences offer a compelling proposition for both homeowners and investors. The benefits are multifaceted:
As Vietnam’s real estate market evolves, we are recognised as a specialist in this growing sector. Our expertise spans a diverse portfolio, encompassing urban developments and coastal resorts, showcasing our ability to deliver exceptional branded residential experiences.
We craft branded residences in Vietnam, seamlessly blending city vibrancy with coastal tranquillity, by prioritising sustainable, culturally sensitive design. Our Vietnamese studio understands the country’s evolving luxury landscape to create living narratives that resonate deeply with local aspirations.
Our approach integrates eco-conscious practices, locally sourced materials, and respect for Vietnamese traditions, ensuring each residence reflects its unique context and fosters a sense of belonging. We move beyond mere structures, crafting curated environments that prioritise authenticity, craftsmanship, and a profound connection to place. We ultimately shape iconic residential developments that elevate the concept of home and contribute to Vietnam’s vibrant built environment.
We have contributed to iconic urban projects, including the prestigious Ritz-Carlton Residences, which brings unparalleled luxury to the city’s heart. We also designed the Mercure in Phu Yen and Centara Residences Quy Nhon as a mixed-use development with Marriott Courtyard, showcasing our ability to integrate branded hospitality with contemporary living.
Our expertise extends to coastal resorts where we have crafted serene and luxurious environments, like Melia Serenity in Cam Ranh and Ixora by Fusion in Ho Tram. These projects demonstrate our ability to seamlessly blend branded living with the natural beauty of Vietnam’s coastline.
Client: Masterise Homes. Through its strategic partnership with Marriott International, Masterise Homes® has a unique portfolio of the largest Branded Residences in Southeast Asia. We are recognised as part of their international team.
Location: Hanoi, Old Quarter (Hang Bai and Hai Ba Trung)
A strong economy, international recognition and a string of firsts put Vietnam’s branded residence developments on the map. As this appetite for branded residences surges, we proudly delivered the nation’s first Ritz-Carlton Residences – an architectural landmark that redefines premium living in Hanoi. Located in the capital’s historic Old Quarter, this project blends Haussmann-inspired elegance, inspired by Hanoi’s French colonial history, with contemporary luxury and breathtaking views in a way never seen in Vietnam.
Naved Agha, Acting Head of Project Development, Masterise Homes said: This project goes beyond creating homes offering an unparalleled lifestyle, rich in detail and sophistication… We’re opening doors to a world where excellence in service and living is the norm.
A Market-Defining Success
According to Savills, “Vietnam is among the markets with the largest pipeline of over 30 branded residence projects”, driven by a rise in ultra-high-net-worth individuals and renewed investor confidence.
This project tapped directly into that momentum, selling out rapidly with prices starting from USD $25,000/m² – an unprecedented benchmark in the Vietnamese market.
Naved Agha, Acting Head of Project Development at Masterise Homes, said, “We have collaborated with world-renowned partners to set a new precedent for luxury living in Vietnam.”
Design Leadership and Global Collaboration
Our integrated leadership across architecture and landscape enabled Masterise Homes to realise their vision of global luxury in a Vietnamese context. In collaboration with world-renowned partners, we ensured every detail met Ritz-Carlton’s global gold standards, delivering an immersive refinement and service excellence lifestyle.
Our design defines a new standard of boutique luxury in Vietnam — timeless, refined, and unmistakably world-class.
Navigating a Complex Urban Site
The irregular and tightly constrained urban infill site required a sophisticated and efficient design response.
As lead consultant, we worked closely with engineers to accommodate 104 residential units while optimising views and internal layouts.
A key challenge, the six-level basement, was successfully resolved despite strict and evolving fire regulations, showcasing our technical leadership and collaborative approach. It blends Haussmann-inspired elegance, inspired by Hanoi’s French colonial history, with contemporary luxury and breathtaking views in a way never before seen in Vietnam.
Design Leadership and Global Collaboration
Our integrated leadership across architecture and landscape enabled Masterise Homes to realise their vision of global luxury in a Vietnamese context. In collaboration with world-renowned partners, we ensured every detail met Ritz-Carlton’s global gold standards, delivering an immersive refinement and service excellence lifestyle.
Our design defines a new standard of boutique luxury in Vietnam —timeless, refined, and unmistakably world-class.
Elevating the Branded Living Experience
The two distinct towers—The Crown and The Heritage—offer 104 residences designed for privacy and prestige. Signature amenities include a wellness centre, private cinema, lavish pool, and elegant shared spaces, all underpinned by The Ritz-Carlton’s legendary concierge service. Every aspect is tailored to deliver a lifestyle of global sophistication.
Crafting Culturally Grounded Luxury
We craft environments with purpose, cultural relevance, and enduring value. By blending vibrant urban energy with contextual sensitivity, we delivered a branded residence rooted in local identity.
Our eco-conscious design, use of locally sourced materials, and commitment to craftsmanship ensured this project tells a living narrative of place, belonging and premium lifestyle design.
Thien is a Principal and General Director leading our Vietnam studio. Thien is one of the few internationally Chartered Architects in Vietnam today. He has extensive experience working on large-scale projects worldwide, including the UK, Norway, Canada, Bermuda, Africa, Dubai, and Australia. In Vietnam, he is registered as a Class 1 Architect and master planner and sits on the Vietnam Green Building Council Board of Directors.