GroupGSA designed the QBE Insurance offices with various work spaces and collaborative zones in Parramatta, Australia.

Words by Liam Higginbotham

International insurance giant QBE’s three new Australian workplaces offer insight into innovative hybrid design as businesses in locked-down CBD's grapple return to office strategies.

Global design studio, GroupGSA, collaborated with the established insurance provider to transform their workplaces in a national roll-out over three years to simplify operations, improve collaboration and efficiency and achieve long-term sustainability goals of reducing operational emissions.

The transformations required a rapid design response to the pandemic. While QBE’s Melbourne Docklands site was completed pre-pandemic, construction of the organisation’s Sydney and Parramatta workplaces was executed between multiple lockdowns in 2020 and 2021.

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Liam Higginbotham Author

Liam is an Associate Director and talented interior designer with experience in workplace, retail, aviation, education and hospitality.

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