GroupGSA was responsible for the planning, design and documentation, encompassing the hotel reception, bar and restaurant, function and guest rooms. The project brief emphasised the creation of a distinctive and exclusive hotel that aligns with the international standards set by Holiday Inn. In response, our primary focus was to create an enduring and inviting aesthetic, which aimed to deliver a memorable guest experience catered to the demands of the modern traveller.

To achieve a timeless aesthetic, we employed a warm colour palette that reflects the unique and iconic identity of Holiday Inn. Intentionally incorporating warm tones and curved shapes, we aimed to bring a youthful appeal to the hotel.

These vibrant touches not only represent the essence of Holiday Inn but also introduce a sense of visual lightness that complemented the neutral base tones, resulting in an enhancement of the overall guest experience. From the moment guests step into the hotel lobby, the concept of a “home away from home” permeates our design, emphasising a sense of warmth, comfort and convenience.

The design of each space was intentionally crafted to promote connection and meaningful interactions amongst guests. The layout and flow encourages natural social interactions through the communal spaces such as the lobby lounge, bar and restaurant, all of which were strategically positioned to be accessible and visually connected.