Through Multiplex, Action Hotels Company engaged GroupGSA to deliver the Interior Design and Graphic Design packages for the Public Areas and Common Guest Floor Areas of the IBIS Styles Hotel in Brisbane CBD.

GroupGSA delivered a package that is edgy, slightly quirky, fun, quintessentially Brisbane and aligns with the core values and brand of the IBIS Styles brand.

The IBIS Styles Brisbane Interiors and Graphic approach aims to tantalise, inspire and excite guests of the hotel through strategic space planning, a playful and lively colour palette and decor, graphics and motifs that saturate the interiors with character and personality.

The graphics have been developed parallel to the interiors to create a stronger, integrated design outcome where both components complement each other.