Jenna Keyes Principal
Jenna is a Principal in the Sydney Studio. She is a passionate, innovative and talented urban designer with approximately 12 years’ industry experience.
The Parramatta Road Corridor Draft Master Plan will be a new, vibrant, and active heart for Kings Bay, a place for people to gather and enjoy.
Parramatta Road Corridor Draft Master Plans spans 20 kilometres from Granville in the west to Camperdown in the east. It contains land adjoining and one block back from Parramatta Road, as well as 8 Precincts that have been identified as a focus for future growth based on their different functions and character.
The Team:
The Strategy identifies the need for the provision of critical regional level infrastructure to support major housing and job growth over the next 30 years.
The corridor of the future will offer residents more efficient and reliable public transport, and walkable neighbourhoods. Kings Bay, Burwood and Homebush North have the potential to contribute to the transformation of a piece of city-shaping infrastructure. They support the goals and aspirations of global Sydney while maintaining their local identity. We approached each precinct by looking at the distinctive character elements of each place and how to achieve the best urban design outcomes for its future.
The Urban Transformation Strategy is a long-term vision and an opportunity to deliver cost-effective and high performance, zero-carbon outcomes through key interventions.
Incremental renewal of the Corridor will occur over the long term to deliver high quality, multi-use corridor with improved transport choices, better amenities, and balanced growth of housing and jobs. A large part of the corridor will be dedicated to social and community infrastructure and public domain to bring vibrance and a sense of place to the local communities.
The corridor will be home to 56,000 people, living in 27,000 new homes. There will also be 50,000 new jobs created in the next 30 years.
The project has been undertaken over two phases. Stage 1 included the proposed development of Homebush North, Burwood, and Kings Bay, with stage 2 offering a further vision which integrates these existing proposals and seeks opportunities for growth throughout the rest of these precincts.
