INTERNATIONAL DESIGN EXCELLENCE COMPETITION 197 CHURCH STREET FOR HOLDMARK PROPERTY GROUP

PARRAMATTA, NSW

GroupGSA, in collaboration with Rafael de la Hoz won the international design competition with a futuristic design. The scheme sets an iconic marker emerging out of a heritage skin at the heart of Parramatta’s City Centre.

A fine conceptual mix inspired by nature and history, we found our inspiration in the natural element of a tree, a natural symbol of the verticality of the tower. The tree is wrapped at the tower’s feet by a plaza space surrounded by Murray Bros. heritage façade skin. 

The façade and floorplan geometry originates from the bark pattern of the Eucalyptus trees found throughout Australia. Sun shading blades incorporated into the large openings on the eastern and western facades are also inspired by the cellular structure of the Eucalyptus bark.

The internal orthogonal arrangement allows for regular unit distribution layouts - easy to furnish and pleasant to use. The curvilinear external perimeter walls emphasise and celebrate the quality of views available from the apartments. Structural elements are located in the perimeter of the residential unit, allowing for complete flexibility of the floorplate.

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